Built to Innovate: Essential practices to wire innovation into your company’s DNA

At a time when change is the rule and the ability to adapt is essential to any business success, how can companies ensure they are implementing continuous innovation within their organisation? That is the challenge that Ben M. Bensaou, Professor of Technology Management at INSEAD addresses with his new book, which maps out a proven system for building constant innovation into a company’s DNA. Professor Bensaou will be in conversation with Cenk Alper, CEO of Sabancı Holding and Monika Lessl, Senior Vice President, Head of Corporate R&D and Social Innovation Bayer AG, to explore the practical steps, that they took when building formal innovation structures within their own organisations and to debate how doing so can make companies more resilient to future challenges.